We got tired of ugly links and worse tools.

So we built the shortener we actually wanted to use.

Every link shortener we tried fell into one of two camps. The free ones gave you a short link and nothing else — no idea who clicked, from where, or on what. The "real" ones buried the useful parts behind an upgrade wall and hit you with an upsell every other screen.

urlr is the middle that never existed: a fast shortener with genuinely useful analytics, custom aliases, QR codes, and expiration — free, with no countdown timer and no "unlock this for $12/mo." You paste a link, you get a short one, and you can see exactly what happens after someone clicks.

That's the whole pitch. No growth-hacking funnel, no data resale, no dashboard designed to make you feel like you're missing out. Just a tool that does its job and gets out of the way.

What we believe

Free should mean free. Not a trial with a countdown, not a crippled tier designed to frustrate you into paying.
Your click data is yours. We don't sell it, and we don't run third-party ad trackers on your links.
Tools should get out of your way. Fewer clicks, no upsell interruptions, no dark patterns.
Small and focused beats big and bloated. We'd rather do a few things well than everything badly.

Who's behind it

urlr is built and maintained by a small team at OptiRank Studio LLC. No giant org chart, no investors to please — just people who care about the details shipping a tool they use themselves.

Give it a try.

Free forever. See what your links are actually doing.