The urlr blog
Notes on links, analytics, and doing more with less.
Why click-through rate isn't the metric you think it is
CTR feels like the number that matters. Usually it's hiding the two that actually do.
UTM parameters vs. custom aliases: when to use each
They solve overlapping problems. Here's the line that tells you which to reach for.
We rebuilt our analytics dashboard. Here's what changed.
Faster charts, clearer breakdowns, and one metric we removed on purpose.
A short guide to not looking spammy in DMs
A raw redirect screams bot. A readable link earns the click.
QR codes are back. Here's how to use them well in 2026.
They went from punchline to plumbing. The difference now is doing them right.
How Whitfield & Co. cut link-management time by half
One small team, three tools replaced by one, and a lot fewer spreadsheets.