A short guide to not looking spammy in DMs

The fastest way to get a message ignored is a link that looks like it's hiding something. Random shortener codes read as automated; a clear, branded alias reads as a person who thought about what they're sending.

Make the link say where it goes

urlr.io/spring-launch tells the reader exactly what they're about to open. That single change — a legible alias instead of a hash — measurably lifts trust, especially in DMs and email where spam filters and skeptical humans both live.