We rebuilt our analytics dashboard. Here's what changed.

The old dashboard answered 'how many clicks' quickly and everything else slowly. The rebuild flips that: the breakdowns you actually act on — referrer, country, device — load first, and the raw total takes a back seat.

What we removed

We cut a 'bounce-style' engagement score that looked authoritative and meant almost nothing for short links. A number you can't act on is clutter, however impressive it looks.

Chart rendering is roughly 40% faster, the 30-day trend is timezone-correct, and every table is now sortable. Same data, far less friction.