How Whitfield & Co. cut link-management time by half

Whitfield & Co. ran campaign links across a shortener, a separate QR generator, and a spreadsheet to track it all. Three tools, three logins, and a monthly reconciliation nobody enjoyed.

Consolidation, not more features

Moving to urlr collapsed the stack: short links, QR codes, and analytics in one place, with custom aliases that made the spreadsheet redundant. The win wasn't a fancy new capability — it was deleting two tools and the busywork between them.

Owner Dana Whitfield put it simply: 'Custom aliases plus QR codes in one place saved us from three separate tools.' Link-management time dropped by roughly half, mostly by removing the copying-between-apps tax.